“You’re Older Than Jake Paul”

Mood: Large hazelnut iced coffee, extra cream, regular sugar.

Currently Reading: Unf#ck Your Brain by Faith G. Harper, PhD, LPC-S,ACS,ACN

I have a Niece and soon to be 5 nephews. My niece is 12 going on 22 and the other day she asked me how old I am, to which I responded “22… why?”. She then said “you’re older than Jake Paul”. I paused and searched my memory for any current cultural icon I knew of … nothing. “Who the heck is that!?” I responded. She proceeded to describe to me a youtube sensation that is a wealthy teenager who vlogs about his life and gets paid way too much to do it. I then did my own research and was not impressed that this is what kids/ teens are watching at the moment. That was just an example because she actually knows that it’s purely entertainment, not realistic. For the younger viewers like her though, it’s seeing the brand name clothing and expensive gadgets they have and their interesting lives and making it look like everybody should/can live like them. However, It creates an unrealistic expectation of life being that interesting on a daily basis. These people are paid to do this, it’s basically stealth marketing but for teenagers and without the stealth factor, haha. Who they are marketing to with a 17-year-old driving a Lamborghini, I have no idea. I just know it plants seeds in one’s mind that life is exciting like these people who do nothing but advertise their sponsored by (enter brand name here) life. We are all influenced by advertisment and especially living advertisment on social media.

Social media is not for connection with your family in Idaho who you never see anymore, who am I kidding, It hasn’t been like that for about 10 years now.  It all started with those spam emails that we still receive today (who actually opens those anyway?) It’s about selling things to you, whether it be a lifestyle, a brand or a website. Somebody’s making money when you click, google ads on websites that are conveniently exactly what you looked up online 5 minutes ago, but that’s a horse of a different color. Back on topic, social media such as Youtube and Instagram are cool ways to express yourself but I think that we all need to reevaluate the truth of the content we watch. Also, make sure we dont try to measure our lives up to those types of standards.

 

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